We’ve worked with Simmone Logue through 3 iterations of their website as the business has evolved.
The first website focused on great food photography and an eCommerce store for cakes and catering, complete with a custom delivery system for Sydney-wide orders. It also shared the story behind the brand and promoted the Simmone Logue cafés.
As the business shifted toward large-scale catering and later wholesale, we restructured the site to reflect those changes. It now serves as a brand hub and product catalogue for a national customer base.
Each version was tailored to a number of different audience, with flexible layouts, custom content sections and a redesigned user experience.
We also designed and managed EDM (email marketing) campaigns to support product launches and seasonal promotions — with the website integrated to keep the subscriber audience up to date and in sync.
The Design Web have provided ongoing support and maintenance thoughout our relationship.
