We aimed to create a website that reflects Metallurgical Systems’ profile as a leading technology company. After the client encountered issues with previous developers, we took the time to fully understand their needs and set a new direction for the website and brand. While the old site used dark tints over images, we opted for light and bright visuals to highlight the company’s focus on sustainability.
Targeted at mining professionals, the site is comprehensive and technical, showcasing products, services, case studies, licensing, resources, and industry compliance, while also highlighting their commitment to innovation and talent development. Clear and well-organised navigation helps users find information easily. Curated images and graphics break up content blocks, and related links provide multiple ways to explore resources.
Additionally, an earlier version of the site included manual translations into four languages to support wider accessibility.
We were also engaged for art direction on product videos.
The website was created in collaboration with Rocket Science Strategic Services.
