In 2017, we were engaged to replace an HTML website with a CMS-driven site for easier in-house content management. The new site needed to maintain the existing aesthetic, so we recommended a WordPress theme with a strong built-in design and versatile display options, then enhanced it with additional design effects.
In 2023, the site underwent a major design refresh. Thanks to the flexibility of WordPress, we were able to adapt the existing theme to the new look without starting from scratch. We also customised the dashboard with additional post types for publications and writing, enabling dynamic content display in carousels. The site features Campaign Monitor integration and gated downloads to support engagement and lead generation.
